Clare Local Enterprise Office to host 2-part course about advertising on Facebook and Instagram
Clare Local Enterprise Office is offering a two-part course (Sept. 6th and Sept 13th), delivered live online which will explain what businesses need to know in order to advertise on Facebook and Instagram, including how to target ads, measure enquiries and sales and improve the performance of ads.
This is a heavily subsidised course, at a cost of just €20.
Two Sessions
Delivered over two sessions, the first half of this comprehensive course will provide a good understanding of how to advertise on Facebook and Instagram using the Ads Tool, how to target ads with the Ads Tool and how to use more advanced options such as retargeting your website visitors and lookalike audiences.
The second half of the course will look at how to approx. run the ad campaign and how to take your campaigns to the next level tracking how many sales and enquiries you get on your website, not just clicks on your ads. The course also looks at campaign insights in more detail and how to design your ad.
It is important to attend both sessions.
Who is this course suitable for?
It is suitable if you already use Facebook and you are using a Facebook business page for marketing. You do not need to have an Instagram account for your business.
This is not suitable for people who do not have a Facebook business page and are unsure how Facebook works e.g., beginners.
What will be covered:
Part 1 – 6th September 2024
- Overview of where your ads can appear
- Why you should use the ads tool rather the Boost post button
- How to get to the ads tool (And why you might find it tricky to find)
- Which campaign objective should you choose?
- Intermediate level ways to target your ads
- 6. Advanced ways to target your ads based on who has engaged via social media, who visited website, lookalike audiences
Part 2 – 13th September 2024
- How to turn a post into an ad using the Ads tool.
- How to design eye-catching images for your ads in Canva
- Things you need to get right on your website when driving people from ads to your site
Dates: Friday 6th & 13th September 2024
Times: 9.30am-12.30pm
Venue: Online
What do you need?
A laptop/pc/Mac/tablet to take part in the course. You will need to be able to hear sound either through speakers or headphones but you do not need a webcam. Please note that the larger the screen you use the better the experience will be.
This course will be delivered by Evan Mangan of The Marketing Crowd
